Why You Should Consider a Content Strategy
Businesses often neglect to create content for their website. This is a huge mistake: without regular content, your business will suffer in almost every way imaginable. It's time to stop using "we don't have the time" as an excuse—and instead understand why you should consider a well thought out Content Strategy.
To promote your brand.
Content is a great way to promote your brand. Your content will help you stand out from the crowd and generate leads, while also increasing sales. Content helps you promote your business in three ways:
It shows potential customers that it’s easy to do business with you because they get all the information they need right there on one page.
By writing about your products and services, you can show potential customers why they should buy from you instead of another company (and what makes you different).
Content gives people something to talk about—and sharing good content is always fun!
To boost your SEO.
SEO stands for Search Engine Optimization. It’s a ranking system that determines how high your website appears in search results, and it’s one of the most important factors when it comes to attracting new customers. The more people can find your business online through search engines like Google, the more business you will get. And if you’re still not sure about SEO, reach out with questions! I will gladly talk your ear off about SEO;-)
How does content help with SEO? Well, there are two ways: one is by creating content that talks about specific keywords related to what you do. The second is by creating engaging content that encourages people who are searching for something similar or related to visit your site—and then hopefully become customers!
To build trust with your customers.
Content is a great way to show people that you know what you're talking about, and that you're an expert in your field. Your customers want to know that they can trust the advice and recommendations that come from an authority figure. By providing regular content for your blog, newsletter, or other publication platforms, you will be able to show them the level of knowledge and expertise that makes readers confident in making a purchase decision.
To develop a relationship with your customers.
Your customers want to feel connected to a company, and content helps you make that connection. Your audience wants to know who they’re buying from, and they want proof that the company knows what it’s doing. They want real-life stories of people using your product or service, not just how great your product is at doing things. Content allows you to showcase the people behind your business—the team members who helped create a product, or even just a customer who loves using it.
Content also helps build trust between you and your audience by giving them access to information about you or your products in an easily digestible format. This can be anything from an FAQ page where users can find common questions answered quickly, or maybe even an infographic that shows all of the steps needed for creating something like a website (if you’re building websites).
We hope that you’ve gained some insight into why it’s so important to have regular content for your business. Regular posts not only help build trust with customers, but they also make it easier for them to find your brand when they search online. If you want more information about how we can help with your content strategy, contact us today!