3 Post-COVID Digital Marketing Areas of Focus for Small Businesses
Digital marketing is one of the fastest growing industries in history, and it’s no wonder why. It has changed the way we interact with businesses and become integrated into our daily lives - even more so since the COVID-19 Pandemic. As such, it has become necessary for every business owner (large or small) to get involved with digital marketing as it will help them grow their business and make more money! If you are new to digital marketing or an expert who needs some advice on how best to navigate digital marketing for your business in a post-COVID world, look no further than the 3 digital marketing strategies I recommend starting with as we slowly begin to understand how to operate post-COVID.
Focus on Local SEO
Local search is the best way to get your business in front of people who are actively searching for products and services like yours. Local listings are also more likely to convert than any other type of paid advertising because they’re so specific and actionable.
Local SEO is a little different from traditional SEO, because you have to be hyper-focused on what people in your area are looking for. When someone searches “plumbers near me,” they don’t want some national chain with 1-800 numbers that can send someone anywhere; they want a local plumber who will come out right away!
That means you need to pay attention not just to keywords but also to keyword intent (what are people trying to find?) and keyword phrase variations (which words do they use when searching?). Once you know all this, it becomes much easier to optimize your site with relevant content that can help convince people that you're the right choice when they need help with their plumbing problem!
Get Found Through Social Media
There's no doubt that social media is a great way to reach a new audience. But don't forget that it can also be used to re-engage with existing customers.
If you're running an ecommerce store, you might want to consider creating content that encourages people to share images or videos of themselves wearing clothing from your store for example. This could include anything from posting photos on Instagram using hashtags like #ootd (outfit of the day) and #ootn (outfit of the night), or asking customers for feedback on their products in the comments section under their posts.
Whether it's through Facebook ads or sponsored stories, you can also try boosting posts about special promotions or discounts at your business in order to gain more attention from those who are already familiar with what you offer
Re-engage Your Email Marketing Campaign
Email marketing is still one of the most effective ways to reach customers and grow your business. However, email marketing has changed over time. In order for it to be effective, you must have a good list that includes current subscribers as well as people who might be interested in your products or services.
Email is also more personal than social media because you can take the time to share information about products or services that are important to your customers. You can also add personalized features like surveys and coupons which will attract more people to sign up for your list—so long as they're interested in what you're selling!
Conclusion
Digital marketing is a constantly evolving field , and there’s no one-size-fits-all solution - especially nowadays! We’ve outlined some of the most important areas of focus as we navigate digital marketing in a post-COVID world. If you want to learn more about how to apply these tips in practice and get a bet understanding of how these would work for YOUR business, reach out to Annie Sperides and get started.